Business Development Manager - BTL

Are you someone who can drive on-ground growth initiatives, bridge strategy with execution, and lead teams to build strong market presence? As a Business Development Manager, you will own BTL activities and on-field marketing initiatives while identifying new business opportunities, building local partnerships, and managing a high-performing team. If you are result-driven, hands-on, and enjoy working in a fast-paced, target-oriented environment, let’s meet.

• Perform on-ground market research to identify new business opportunities, catchment areas, and prospective customers

• Plan, execute, and optimize BTL marketing activities such as roadshows, society activations, kiosks, events, referrals, and local partnerships

• Create and implement business development strategies based on local demographics, market trends, competition analysis, and customer behavior

• Lead and manage on-field marketing and business development teams to achieve lead generation and revenue targets

• Oversee daily on-ground activities, ensure productivity, discipline, and performance tracking of the team

• Build strong relationships with customers, channel partners, RWAs, brokers, and other local stakeholders to drive sustained business opportunities

• Coordinate closely with Marketing and Sales teams to ensure seamless lead handover and conversion

• Train, mentor, and guide team members on pitch delivery, objection handling, customer engagement, and closure techniques

• Monitor lead quality, conversion ratios, and campaign effectiveness to improve ROI of BTL initiatives

• Present market insights, performance reports, and actionable recommendations to senior stakeholders

• Ensure proper branding, visibility, and compliance across all on-field marketing activities

• Manage budgets and vendor coordination for BTL campaigns and on-ground activations

• Participate in reviews, planning meetings, training sessions, and field audits to improve execution excellence

• Maintain and update customer and lead data in CRM systems

• Prepare regular MIS reports on business development activities, team performance, and revenue contribution

• 6–9 years of relevant experience in Business Development, BTL marketing, on-field sales, or growth roles

• Proven experience in managing and scaling on-ground teams

• Strong leadership, people management, and coaching skills

• Excellent verbal and written communication skills

• Hands-on experience in executing BTL campaigns and local marketing initiatives

• Strong understanding of sales funnels, lead conversion metrics, and ROI measurement

• Ability to analyze market data and translate insights into actionable strategies

• Proficiency in MS Office (Excel, PowerPoint, Word)

• Familiarity or hands-on experience with CRM tools is an added advantage

• Willingness to be on the field and lead from the front

• Bachelor’s degree in Engineering (any discipline)

• Master’s in Business Management / Marketing / Sales or related field