SEO Strategy & Execution
- Assist in developing and executing comprehensive on-page, off-page, and technical SEO strategies
- Conduct thorough keyword research, competitive analysis, and search intent mapping
- Monitor, analyze, and report on organic search performance using Google Analytics, GSC, and third-party tools
- Identify and resolve crawl errors, indexing issues, and Core Web Vitals problems
- Build and manage backlink acquisition campaigns and digital PR outreach
WordPress SEO Implementation
- Configure and manage SEO plugins (Yoast SEO, Rank Math, All in One SEO) across WordPress sites
- Implement on-page optimizations directly within WordPress - meta titles, descriptions, schema markup, canonical tags, image alt tags, heading tags, OG tags
- Manage XML sitemaps, robots.txt, and .htaccess configurations
- Execute technical SEO changes including page speed improvements, structured data, and internal linking optimization
- Collaborate with web developers to implement site architecture improvements and URL restructuring
- Manage content publishing workflows, category/tag structures, and permalink settings in WordPress
Content & On-Page Optimization
- Audit existing content and provide data-driven optimization recommendations
- Collaborate with content writers to align articles, blogs, and landing pages with SEO best practices
- Oversee content briefs, heading structures, and keyword placement strategies
- Implement and audit structured data (FAQ, HowTo, Article, Product schema)
Analytics & Reporting
- Create and maintain regular SEO performance dashboards and reports for stakeholders
- Track KPIs including organic traffic, keyword rankings, CTR, bounce rate, and conversions
- Perform regular technical SEO audits and present actionable findings
- Monitor algorithm updates and assess their impact on site performance
Team Collaboration & Leadership
- Mentor and guide SEO interns and other team members and content contributors
- Liaise with paid media, social, and development teams for integrated digital campaigns
- Manage external SEO vendors, freelancers, or agencies as required